Seasonal promos · Korea

Seasonal trade execution when the calendar does not negotiate

Prertetyst builds retailer-native seasonal programs for hypermarkets, grocery, convenience, and premium halls — with field verification and reporting that survives post-peak reviews.

Explore campaigns

Service overview

What we deliver

Playbooks

Planograms, POS specs, and briefs tuned to each chain format.

Field

Verification routes, compliance photos, escalation when resets slip.

Reporting

Sell-through proxies with disclosed data gaps when scan feeds are missing.

Process

From brief to recap

01 Intake: stores, SKUs, retailer constraints.
02 Toolkit: POS, pricing comms, field checklist.
03 Rollout: dated install windows per region.
04 Verification: QA’d photos vs standards.
05 Recap: deck + data exports for planning.

Store verification

Photo QA

Toolkit

Per-chain

Reporting

CSV + PDF

Ulsan

Evidence

Case snapshots

Hypermarket gifting corridor reset

Facing compliance improved to 94% by week 6; sell-through proxy up 12% vs prior year in matched stores.

Convenience cooler share program

Documented resets in 110 stores; retailer review completed without penalty.

FAQ

Peaks (Chuseok, Seollal, Pepero Day, summer beverage windows) compress decisions. Retailers expect chain-native kits and documented compliance, not generic global POS.

Field architecture