Portfolio

Inconsistent Chuseok end-cap execution across 90 stores with no central photo standard.

Deployed Chuseok Gifting Corridor playbook with retailer-specific planograms and weekly field verification.

Facing compliance improved to 94% by week 6; sell-through proxy up 12% vs prior year in matched stores.

Summer secondary placement undocumented; retailer blamed brand for reset delays.

Summer Cooler Block with compliance photo workflow and cooler zone heat-maps per format.

Documented resets in 110 stores; retailer review completed without penalty.

Three incentive documents in circulation; field reps quoting conflicting promo terms.

Distributor Alignment Sprint with single incentive ladder and escalation matrix.

Sell-in call volume down 28% in first month post-workshop (client-reported).

Lunar new year concession execution varied by store; concierge staff improvised displays.

New Year Premium Gondola with concierge SOP and daily footfall proxy reporting.

Premium zone audit pass rate 91%; post-season inventory reconciliation on schedule.

Stack height disputes with category manager; no photo archive from prior year.

Pepero Day Stack Builder with height compliance photos and configuration comparison.

Stack disputes resolved in week 1; best-performing configuration identified for next year.

Kimchi-season shopper mission unclear; staple block facings inconsistent in mid-size grocery.

Kimchi Season Staple Block with store owner briefing sheet and adjacency recommendations.

Staple block consistency scored 88% in verification sample; attach rate up in pilot region.