Holiday Autumn Full rollout
Chuseok Gifting Corridor
A full seasonal rollout covering planogram updates, POS bundle logic, and field verification across hypermarket chains. Built for brands that need distributor-ready toolkits and measurable shelf presence during Korea’s peak gifting window.
Indicative fee
₩8,800,000
Duration
8 weeks
Features
- — Retailer-specific planogram packs for E-Mart, Lotte Mart, and Homeplus
- — Gift-set bundle mechanics with scan-data reconciliation
- — Field audit checklist with photo capture standards
- — Distributor briefing deck and rollout calendar
- — In-store demo scripts localized for KR shoppers
- — Weekly channel reporting dashboard
- — Post-campaign sell-through analysis
Outcomes
- — Standardized gifting execution across 120+ stores
- — Clear sell-through visibility by retailer and SKU
- — Repeatable playbook for next-year Chuseok
Responsible
Hyejin Park
Trade marketing strategist with 9 years in FMCG seasonal activations.
FAQ
Yes — POS, wobblers, and aisle headers are included. TV or digital media buys are quoted separately.
Reviews
Minho K. Brand Manager Seoul FMCG Co. [5/5]
The Chuseok Gifting Corridor playbook gave our field team identical shelf standards in Busan and Incheon. Weekly sell-through reports were the part we reused for Q4 planning.
Sora
Solid execution — wish the demo script had one more variant for convenience stores.
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